Last updated
November 22, 2025
Terms of use
Open use

Description

This data set contains information on revenue from online display advertising by publication type. The data is published by Stiftung Werbestatistik Schweiz. It is collected by WEMF AG für Werbemedienforschung through a comprehensive survey of advertising media. Online display advertising corresponds to the digital and online-based form of advertising and consists of classic display ads (banners, skyscrapers, rectangles) and the integration of multimedia content from advertisers in the editorial areas of online advertising media (video ads and native advertising/advertorials).

This dataset can be visualized on visualize.admin.ch.

Resources

Showcases

Additional information

Identifier
online-media_display_advertising_revenue@bundesamt-fur-kommunikation-bakom
Issued date
March 28, 2024
Modified date
November 22, 2025
Conforms to
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Publisher
Stiftung Werbestatistik Schweiz
Contact points
BAKOM | OFCOM | UFCOM
Languages
Language independent
Further information
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Landing page
https://werbestatistik.ch/
Documentation
-
Temporal coverage
January 1, 2014 - December 31, 2024
Spatial coverage
-
Update interval
-
Metadata Access
API (JSON) Download XML